Phelp’s presentation will feature lessons from the Amazon Best Seller, “What’s Your Purple Goldfish: How to Win Customers and Influence Word of Mouth.” It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of follow up and how to handle mistakes. The presentation will feature customer-centric marketing lessons from leading brands such as Apple, Disney, Southwest and Zappos. Attendees will learn about the importance of customer experience and its impact on satisfaction, retention, word of mouth and the bottom-line.
Stan Phelps, JD/MBA is the founder of 9 INCH marketing. A consultancy that helps clients win customers that are four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy. He now focuses on how brands can create meaningful differentiation and advocacy through ongoing added value. He’s a contributor to Forbes and the author of “What’s Your Purple Goldfish? 12 Ways to Win Customers and Influence Word of Mouth” and “What’s Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.“ Stan lives in Cary with his wife Jennifer and two boys Thomas and James.
“We’re very privileged to have Stan Phelps share his knowledge with us, said James Chambers. “This will be a great opportunity to learn from a best-selling author with 20 years of marketing experience with big companies such as adidas, PGA and Synergy.”
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