Why In-Person Events Still Matter in a Digital Age
In today’s fast-paced, tech-driven landscape, it’s easy to assume that virtual meetings, Zoom calls, and social media have replaced the need for face-to-face interaction. While digital tools have undoubtedly expanded our reach and efficiency, in-person events remain irreplaceable for building meaningful, long-lasting professional connections.
As we step into 2026, let’s take a moment to explore why in-person networking still matters—and why organizations like NCER continue to prioritize live events, such as our monthly luncheons.
1. Human Connection Builds Trust
According to a 2023 Harvard Business Review study, 84% of professionals said they prefer in-person meetings because they build stronger, more trustworthy relationships.
There’s something powerful about a handshake, a shared laugh over lunch, or a spontaneous conversation that sparks a new idea. These moments are difficult to replicate online—and they’re often where the real magic happens.
2. Engagement Is Higher in Person
Let’s face it: virtual fatigue is real. Between toggling tabs and checking email during webinars, it’s easy to be distracted.
In contrast, live events encourage presence. You’re immersed in the room, focused on the speaker, engaging with peers, and participating in real-time discussions. That level of engagement leads to deeper learning, better retention, and more impactful networking.
3. Body Language and Nuance Matter
Communication is more than just words—it’s tone, posture, facial expressions, and energy. Research shows that up to 93% of communication is non-verbal. Being physically present allows for clearer understanding and reduces the risk of misinterpretation, which is especially important in professional settings.
4. Networking Happens Organically
Some of the best connections happen before the event starts or long after the keynote ends. Whether it’s a casual chat in the buffet line or exchanging business cards at your table, in-person events foster authentic networking moments that don’t feel forced or transactional.
At NCER, we’ve seen how one simple conversation can lead to mentorship, collaboration, or even a new career opportunity.
5. In-Person Events Create a Sense of Community
Perhaps most importantly, face-to-face gatherings create a shared experience. When you attend a luncheon or live event, you’re not just absorbing information—you’re joining a community of like-minded professionals who are invested in growth, leadership, and connection.
In a world that often feels disconnected, community is more valuable than ever.
Ready to Reconnect? Join Us Next Month!
NCER’s monthly luncheons are designed to bring professionals together in meaningful ways—with expert speakers, engaging conversations, and plenty of opportunities to grow your network.
Whether you're a long-time member or new to the area, there’s a seat at the table for you.